With everything digital constantly changing including humans, the future is more challenging to predict than ever. However, marketers crave innovation, so we have compiled some emerging email marketing trends for those hungry marketers!
Blurring the personal lines
Personalisation has improved over the past years. Segmentation and targeting are as much a part of this process as custom fields have ever been. 2019 will almost certainly see better use of targeting and segmentation and personalisation together to create that personal experience.
The visual prize-fight in the inbox
Marketers and thought leaders struggle to agree if the mailbox will be more visual or more text-only heavy. The clever technique is to use both types together. Your subscriber opens up a glittery and engaging email. Three days later, they receive a text-only email following up. This might become standard practice.
The nurturing email marketing trend
Each email glows a little brighter now it is in a smaller mailing list. The death of the claustrophobic hard e-sell. Send short non-intrusive emails that keep a business top-of-mind. Building relationships make for better customer retention.
There has been a lot more intelligent, daring, content lately. More effort is going into that all-important brand voice. Humans invented campfires, and storytelling is back dear friends, and to stay. Expect a rise in the number of stories you read in your email 2019.
AI is getting smarter, but mostly on the back end of the email marketing campaigns. Software won’t be writing our email marketing campaigns yet. We will be able to thank AI for smarter tools, highly responsive templates, and better reporting and use of statistics.
Email marketing trends in 2019 promise to be exciting because 2018 was very interesting. The trends are beginning to be defined by humans again, not technology. Creativity and intelligence are making a comeback. Email marketing is putting the fun back in the marketing industry.
Let us know your views!
Source: Email Monday
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