Nowadays, small business owners are looking for ways to connect and build relationships with their lead customers. Also, if they are not using email marketing to do that, they may be missing out on a great opportunity.
The number one reason why email marketing is a saviour for companies is that customers prefer emails. Most small businesses are working with limited marketing budgets, which means that they can’t waste time with marketing tactics that won’t resonate well with their target market.
While social media has become a popular way for small businesses to communicate with their audience, brands sometimes can’t get the organic reach they are looking for through these channels. However, social media isn’t the only answer. Email also provides a professional and direct medium that allows businesses to reach out to their leads and customers.
What’s more, is that most consumers prefer to communicate with brands through email. Studies report that 72% of consumers prefer to receive promotional messages through email. Hence, when it comes to business promotional content, consumers prefer to be contacted through email.
Why Customers Prefer Emails?
Email marketing is preferred by consumers because:
With access to email right on their smartphone, most consumers find this type of communication very comfortable. Not only can consumers stay connected with their favourite brands wherever they are, but they can quickly redeem any coupon codes or other special offers right from their phone.
Today’s consumer is bombarded with marketing messages, and they tend to respond best to those that are personalised and relevant. With email marketing, you can personalise your messages and content based on the subscribers’ preferences and buying patterns. Email segmentation makes it easy to deliver the most relevant offers and content to the consumer.
Consumers like the ability to get information about exclusive offers and last minute deals. Email marketing allows your small business to instantly and directly get the word out about these sales and promotions so that your consumers can take advantage of the opportunity to save.
After analysing the importance of email marketing and its popularity within consumers, it’s essential to understand how often they prefer to receive email communications and what types of email communications you should deliver.
Many studies have shown that email users prefer to receive marketing emails once a week. This frequency allows marketeer to communicate consistently without overwhelming subscribers.
When it comes to the types of email messages consumers like to receive, there are a few different reasons why consumers generally sign up for email communications from brands:
The only way to know for sure what types of content resonate with your unique target audience is to track the success of your email marketing campaigns over time. Track metrics such as open rates, click through rates, and conversions to see which types of content your subscribers respond to best. Unsubscribe rate patterns can also help you better understand what types of content your audience is not so interested in. Don’t let the intricacies of email marketing hold you back from using this tactic to grow your business.
How Mail Chimps Can Help You?
Has email marketing got you scratching your head? It may be time to call in the experts!
Mail Chimp Email Designer specialises in goal-focused email marketing services that help you speed up your sales cycle.
To learn more about how we can help you develop and implement a successful email marketing strategy, Call us today and one of our experts will be happy to answer you!
We create fully-bespoke designs from scratch for you. We have years’ of experience in the field. We make sure our designs are fully editable and responsive.
We ensure that our emails are displayed with precision and consistency over all platforms and browsers. These include: Yahoo, Gmail, internet explorer, Opera, Safari and other browsers.